Marketing communications today is a ‘game of inches’I love this scene from the American football film Any Given Sunday, in which Al Pacino’s character — a wily veteran coach — revs up his…Dec 14, 2021Dec 14, 2021
What can entrepreneurs and marketers learn from the ‘Creator Economy’?I see so many business owners tying themselves up in knots when it comes to content and social media.Sep 3, 2021Sep 3, 2021
Making a ‘Racket’: Building your personal brand through micro-podcastingShort-form audio — or micro-podcasting, as it’s also known — is the latest trend to emerge on the social web.Jul 31, 2021Jul 31, 2021
There are strong reasons to start a blog for your business … and a few reasons why you shouldn’t!I like to call blogging the traditional social media because it’s been with us for such a long time and, compared to Clubhouse, Instagram…Jun 20, 2021Jun 20, 2021
Building a trusted personal brand is like banking a pension for your futureA fair bit of work is required to build a professional thought leadership positioning within an industry.May 14, 2021May 14, 2021
How to use content to grow your sphere of influenceThe dictionary by Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect or intangible ways.”Apr 28, 2021Apr 28, 2021
How to turn educational content into a marketing weaponMany entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market…Feb 22, 2021Feb 22, 2021
Content marketing and PR is a match made in communications heavenThere’s little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today.Feb 14, 2021Feb 14, 2021
Harnessing the power of serendipity in business and professional lifeSerendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident.Oct 10, 2020Oct 10, 2020
How content-led PR can play a deeper role in your businessA strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate…Jan 21, 2020Jan 21, 2020