How to gather insights for your content marketing for PR program

Content audit

  • What are they doing, how well are they doing it, and what impact do you think they’re having with the content they’re producing?
  • Do they have a consistent perspective and point of view?
  • Are they establishing an informational foothold in a specific niche or segment within the broader industry in which you both operate?
  • Do they look like they know what they’re doing?

Social audit

Social listening

Online tools

  • Twitter’s ‘search’ function (free)
  • Facebook’s ‘search’ function (free)
  • Answer the Public (free)
  • Reddit (free)


Social media monitoring



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Trevor Young

Trevor Young

PR Warrior. Reputation Revolutionary. Specialist in owned/earned/social media. | Social Broadcaster | Author & Speaker