Trevor YoungMarketing communications today is a ‘game of inches’I love this scene from the American football film Any Given Sunday, in which Al Pacino’s character — a wily veteran coach — revs up his…2 min read·Dec 14, 2021----
Trevor YoungWhat can entrepreneurs and marketers learn from the ‘Creator Economy’?I see so many business owners tying themselves up in knots when it comes to content and social media.3 min read·Sep 3, 2021----
Trevor YoungMaking a ‘Racket’: Building your personal brand through micro-podcastingShort-form audio — or micro-podcasting, as it’s also known — is the latest trend to emerge on the social web.5 min read·Jul 31, 2021----
Trevor YoungThere are strong reasons to start a blog for your business … and a few reasons why you shouldn’t!I like to call blogging the traditional social media because it’s been with us for such a long time and, compared to Clubhouse, Instagram…7 min read·Jun 20, 2021----
Trevor YoungBuilding a trusted personal brand is like banking a pension for your futureA fair bit of work is required to build a professional thought leadership positioning within an industry.3 min read·May 14, 2021----
Trevor YoungHow to use content to grow your sphere of influenceThe dictionary by Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect or intangible ways.”6 min read·Apr 28, 2021----
Trevor YoungHow to turn educational content into a marketing weaponMany entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market…3 min read·Feb 22, 2021----
Trevor YoungContent marketing and PR is a match made in communications heavenThere’s little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today.5 min read·Feb 14, 2021----
Trevor YoungHarnessing the power of serendipity in business and professional lifeSerendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident.4 min read·Oct 10, 2020----
Trevor YoungHow content-led PR can play a deeper role in your businessA strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate…4 min read·Jan 21, 2020----