I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the ‘gurus’ who peddle *cough, cough* quick fixes and surefire blueprints to stratospheric success (within six weeks!!). They listen to the hype around certain tools, platforms…

Short-form audio — or micro-podcasting, as it’s also known — is the latest trend to emerge on the social web. When I first wrote about this trend in my book Content Marketing for PR, it was very early days and there were a handful of apps involved. None of them…

I like to call blogging the traditional social media because it’s been with us for such a long time and, compared to Clubhouse, Instagram and TikTok, it can sometimes look and feel a bit old hat. But don’t dismiss it out of hand. It might not be sexy, but blogging…

A fair bit of work is required to build a professional thought leadership positioning within an industry. But the rewards that come with being an influential public voice can certainly be worth it in terms of the opportunities for business and the impact you can have in the marketplace and…

The dictionary by Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect or intangible ways.” Let’s face it, we are all trying to influence some kind of outcome. Businesses want to influence buyer behavior either directly or indirectly, the ultimate goal being to sell more…

Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. Old school marketing — interrupting people with your blatantly promotional messages — has always been a tough gig, but it’s getting tougher by the minute. …

There’s little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today. And more and more, it’s becoming increasingly obvious that credible content, in its many and varied formats, is central to the success of any PR program. I like…

Serendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident. I’ve always been a massive believer of the power of serendipity. Let’s face it, life is full of serendipitous moments, or ‘happy accidents’, that provide us with twists and turns that keep things interesting…

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit…