Trevor Young – Medium

Trevor Young

Marketing communications today is a ‘game of inches’

I love this scene from the American football film Any Given Sunday, in which Al Pacino’s character — a wily veteran coach — revs up his…

2 min readDec 14, 2021

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Marketing communications today is a ‘game of inches’

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Trevor Young

What can entrepreneurs and marketers learn from the ‘Creator Economy’?

I see so many business owners tying themselves up in knots when it comes to content and social media.

3 min readSep 3, 2021

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What can entrepreneurs and marketers learn from the ‘Creator Economy’?

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Trevor Young

Making a ‘Racket’: Building your personal brand through micro-podcasting

Short-form audio — or micro-podcasting, as it’s also known — is the latest trend to emerge on the social web.

5 min readJul 31, 2021

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Trevor Young

There are strong reasons to start a blog for your business … and a few reasons why you shouldn’t!

I like to call blogging the traditional social media because it’s been with us for such a long time and, compared to Clubhouse, Instagram…

7 min readJun 20, 2021

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There are strong reasons to start a blog for your business … and a few reasons why you shouldn’t!

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Trevor Young

Building a trusted personal brand is like banking a pension for your future

A fair bit of work is required to build a professional thought leadership positioning within an industry.

3 min readMay 14, 2021

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Trevor Young

How to use content to grow your sphere of influence

The dictionary by Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect or intangible ways.”

6 min readApr 28, 2021

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How to use content to grow your sphere of influence

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Trevor Young

How to turn educational content into a marketing weapon

Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market…

3 min readFeb 22, 2021

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How to turn educational content into a marketing weapon

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Trevor Young

Content marketing and PR is a match made in communications heaven

There’s little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today.

5 min readFeb 14, 2021

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Content marketing and PR is a match made in communications heaven

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Trevor Young

Harnessing the power of serendipity in business and professional life

Serendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident.

4 min readOct 10, 2020

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Harnessing the power of serendipity in business and professional life

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Trevor Young

How content-led PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate…

4 min readJan 21, 2020

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How content-led PR can play a deeper role in your business

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Trevor Young

Trevor Young

PR Warrior. Reputation Revolutionary. Specialist in owned/earned/social media. | Social Broadcaster | Author & Speaker http://www.trevor.world/

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